I was
struck by this huge poster when shopping at the Lenox Square Mall yesterday;
it was an advertisement of the Georgia Aquarium. Unlike other advertisements
that invade our sights and force us to pay attention to their products, this
poster exerts its effect so naturally and spontaneously with its simplicity and
beauty, that I even regarded it as an artwork at the first sight.
In this poster, a little girl is singing with great enthusiasm on a piece of iceberg, along which emerged three cute white whales were singing the backup for her. Below it there bears the saying “where imagines go to play”, and the word “imagines” is emphasized with bold character and the color of the little girl’s dress. The rhetoric strategy involved in this AD is Pathos, which appeals to one's emotions.The combination of the scene and the slogan conveyed the concept that the Georgia Aquarium can offer you an fanciful experience just like a fairy tale. In my opinion, this AD is designed most likely to attract tourists, especially those with children.
I also found some other ADs of Georgia Aquarium on the Internet; they have the same style with the picture I took, where a fantastic image is presented along with the same slogan. Again, several imaginary scenes are depicted: jellyfish can turn into colorful bubbles; rays could fly like jets in the ocean; a girl playing with a hula-hoop formed by a flock of tropic fish. In addition, one of these ADs also presents a short paragraph, alleging that the aquarium is the world's largest; I believe this method belongs to Logos, which simply appeals to one's logic.
To conclude, the advertising strategy of Georgia Aquarium is successful. The image is simple yet full of creativity; the slogan is concise and easy to recall; the potential audience is precisely focused and the core concept is clearly conveyed.
In this poster, a little girl is singing with great enthusiasm on a piece of iceberg, along which emerged three cute white whales were singing the backup for her. Below it there bears the saying “where imagines go to play”, and the word “imagines” is emphasized with bold character and the color of the little girl’s dress. The rhetoric strategy involved in this AD is Pathos, which appeals to one's emotions.The combination of the scene and the slogan conveyed the concept that the Georgia Aquarium can offer you an fanciful experience just like a fairy tale. In my opinion, this AD is designed most likely to attract tourists, especially those with children.
To conclude, the advertising strategy of Georgia Aquarium is successful. The image is simple yet full of creativity; the slogan is concise and easy to recall; the potential audience is precisely focused and the core concept is clearly conveyed.
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