ad.1
ad.2
(From http://www.midtownatl.com/)
I took the picture of ad.1 on the way to the bus station around the campus. Since it is
hung on the streetlight, the audience is every citizen. I think it is supposed
to attract people to the midtown of Atlanta
Firstly, there is a blank in the word “midtown”,
which explains the location of midtown accurately. Then, the ad.1 says “in the
heart of it all”. It expresses a sense that you can enjoy your life in midtown
fully. You can do everything you want in this area. Midtown is a perfect place
to live in, and to come to. Lastly you will notice the website address on the bottom
of the ad. MidtownATL.com is a website that powered by Midtown Alliance whose
aim is to create a safer, happier, and more unique area. You can find almost
everything about midtown of Atlanta
After that, I found ad.2 from Midtownatl.com. These two ads both use different kinds of
colors to express its logo and catch people’s eyes easily, just like fancy neon
in the city full of cheers. It shows the colorful life in midtown and expresses
the high spirits the area has. They are energetic and inspire people to explore
and enjoy midtown.
THEN LET’S TALK ABOUT ADVERTISING
STRATEGIES THE ALLIANCE
PATHOS
It uses strong colors to show excitement and to generate citizen’s enthusiasm to love this area.
ETHOS
From http://www.midtownatl.com/
It uses famous people to prove that the
musical is worth seeing.
LOGOS
From http://www.midtownatl.com/
It uses “learn more” to let people know
about the details.
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