American Popular Culture: Cheers for the smooth taste! by Yuqi

Cheers for the smooth taste!

On the way back to campus, exhausted and thirsty, the advertisement featured the amber liquid splash immediately caught my eyes. “Whisky started. Maple finished.” In average adults’ eyes, whisky is sort of spicy. “Can the kind of spirit that usually burns our throat give us an experience of smooth and a taste of woody and warm just like maple syrup?” I think many people pose a question like this.

In search of the relative information online, I’ve known that the company Crown Royal is the top-selling Canadian Whisky in

USA

; thus, the brand itself creates a sense of credibility. Moreover, the poster is simple yet explicit. Even from the distance, we can see the iconic whisky bottle of Crown Royal, which can convey a sense of luxury and gorgeousness to audience. In the hot summer day, who can resist a cup of a refreshing and smooth spirit? Indicated by the lines on the poster, Maple Finished Whisky, the new flavored one, brings together the traditional Crown Royal Whisky along with natural maple flavoring. Located in midtown of Atlanta and surrounded by CNN Center, the World of Coca Cola and Atlanta Aquarium, the intended audience might be the early whisky consumers who are interested in soften and sweetened whisky.

Compared with other ads (shown as below), the Maple Finished Whisky seems less expensive and affordable; as we know that blue and purple are the color of elegant and mystery. So it is a good choice for average people to get a taste of luxury.