I found this ad. on a van after a small
truck. U-Haul is a company managing the rental of trucks and trailers. Through
my research of U-Haul, I found the ubiquity of U-Haul’s trucks and trailers in America
and Canada. The livery used on rented vehicles is widely recognized, primarily consisting of white and
a thick horizontal orange stripe, in addition to a large state- or
province-themed picture, known as SuperGraphics.[1]
The picture showed above includes the
iconic mark of white and orange, which is quite eye-catching. As a great
whale-watching place form November to May, the small city Coos Bay is also
mentioned in the ad (in tiny words showed not very clear in the photo). The
colors and Coos Bay are application of pathos to provoke your excitement of an
America’s moving adventure in their trucks and trailers.
The strategy of ethos is used by the words,
such as “finest and safest”, to ensure consumers a good quality of service.
As an example of logos, “Moving van rentals”
tells the exactly what U-Haul does, giving a logic of what consumers will get.
Two more examples are listed to show what typical U-Haul SuperGraphics are.
U-Haul SuperGraphics: Georgia, from http://www.flickr.com/photos/parvindersingh/2365470264/
The trucks are painted with SuperGraphics
which are educational images of different states and provinces across the
United States and Canada.[1]
This is SuperGraphics of Georgia, telling
about a dramatic canyon in western Georgia, which remind of curiosity of U-Haul’s
website and interest of visiting in that truck just the same as the ad does
before this.
U-Haul SuperGraphic: Ontario, Canada, from http://amberleeontheedge.com/2012/06/18/badvertising-u-haul-the-underground-railroad/
In this picture, the history of abolishing
slavery in Canada is illuminated. It’s definitely a reach to compare the path
to freedom on the Underground Railroad to the path you’ll be taking in your
U-Haul—no matter where you’re moving [2], which results in a sense
of holiness after seeing the ad.
Quotation marks:
[2] Badvertising: U-Haul & the
Underground Railroad http://amberleeontheedge.com/2012/06/18/badvertising-u-haul-the-underground-railroad/
没有评论:
发表评论